September 19, 2010 – Sunday’s Open Mike
A recent article in Advertising Age brings to light the qualities of a new breed of CMO. Gone are the days of more style than substance, more flair than foundation, more flamboyance than “meat”. In...
View ArticleEpic Media Group Named by Ad Age
Some great news from Advertising Age this morning for my company, Epic Media Group. We were named one of the 30 “Best Places to Work in Marketing & Media” in the United States. We have racked up...
View ArticleImportance of Culture in Your Workplace
No matter what industry you work in, or company you work for, your day to day efficiency can be dramatically affected by the environment you’re in. If you’re in a positive, happy, upbeat environment...
View ArticleThe New CMO Reality Is Not New
I’m not sure how much longer people can keep continuing to write the same articles, about the same topics, saying the same things, predicting the same “changes”, and expect anything to fundamentally...
View ArticleArticle of the Day – 11/11/10
Today’s post comes to you from Advertising Age, with an interesting interview with Subway CMO Tony Pace. Click here for the interview. A few of the points I really enjoyed, and as a large-company CMO...
View ArticleAOTD – 11/16/10 – Truth in Marketing
I have to admit that today’s AOTD made me think, and I changed my mind after reading and re-reading it. So, thank you to the author for a thought-provoking topic. Here is the link. What I summarize...
View ArticleAbout Corporate Social Responsibility & Philanthropy
I wrote the following, and it appeared on Advertising Age on March 9, 2011. Last year, I had the opportunity to pen an article about what my company, Epic Media Group, was trying to do to break new...
View ArticleAre Marketers Overthinking Marketing?
For chief marketers or heads of marketing or anyone that calls marketing their profession, I will bet my life that you have encountered countless stories in media and trade publications that include...
View ArticleCreativity in Marketing – How To Do It
Creativity in marketing is a topic on basically every marketer’s mind every day. In fact, there was a very thought-provoking piece the other day in Ad Age entitled “The Habits of Highly Creative...
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